Tag Archives: sponsorship

How gambling sponsorships have increased in football over the past 5 years

Corporate sponsorship in sports is not a new concept. For more than a few decades, top corporations have sought major sponsorship deals with top players and major teams and leagues all over the planet. The resulting relationships have always been symbiotic. The players, teams and leagues get cold cash and the corporate sponsors get a marketing canvas with access to millions of potential customers. Photo credit Ralf Roletschek CC BY SA 3.0 Today, the world of corporate sponsorship in sports…
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How football and bingo are intrinsically linked

The beautiful game of football is widely acknowledged as the most popular in the world. Beloved as it is, raising the money that is needed to acquire top talent and training can pose a challenge for any club. Financial Fair Play regulations require clubs to live within their means and to balance their books properly. Sponsorship has long been an important way to do this, and a lot of football clubs around the world also diversify their interests into different…
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