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Russia 2018: over 3.5 billion viewers and €11 billion invested on the World Cup

No wonder Pelé referred to it as “The Beautiful Game.” A total of 3.572 billion watched the 2018 FIFA World Cup - that’s more than half of the global population, according to figures published by FIFA. Out of this total, 3.262 billion watched the competition at home, while 309.7 million enjoyed the World Cup through streaming, or in public places, such as bars and restaurants. It is estimated that the amount of money spent on placing bets at the top…
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