Gambling has become big business since the turn of the century, with operators using innovative marketing techniques to grow their respective businesses. Many of the sportsbooks listed on the top-rated betting tips platform in India have developed their brands by using ‘betting influencers’ to boost awareness. Using expert fans or well-known personalities helps iGaming operators attract new customers and retain existing ones – two crucial elements for any company. Read on as we look at how this marketing methodology works…