What other business ventures could Ronaldo pursue to boost his CR7 brand?

It’s hard to imagine Cristiano Ronaldo’s glittering career ever coming to an end, but it’s a reality that fans of the five-time Ballon d’Or winner have to face up to. At 37 years of age, he can’t have too many years left playing at the top level.

It’s also a prospect that Ronaldo needs to get used to. The goalscoring machine has probably rarely considered what he’ll do after football, but he needs to start thinking about how he’ll continue his CR7 brand when the time comes.

Ronaldo needs to think about life after football

During Ronaldo’s hugely successful career, he’s cleverly been able to boost his presence in the mainstream through marketing and endorsements. The former Real Madrid man is now estimated to have a net worth of $115 million and has often been ranked as the world’s highest-paid athlete.

A lot of Ronaldo’s lucrative endorsements with major companies have come on the back of his enduring success on the football pitch. When he’s the hottest player in the world, brands are desperate to have him as the face of their products. But what happens when Ronaldo is no longer in the sporting spotlight week in, week out?

At that time, he may find it harder to strike these deals, especially when there are hot, new talents emerging in the footballing world. Therefore, it’s crucial that the Portuguese legend has a plan for his retirement.

Entertainment industry could be lucrative

One place that Ronaldo could seek to conquer is the entertainment industry, where there are various avenues for him to boost his CR7 brand. In the modern entertainment industry, franchises often gain as much exposure as possible by branching out into different markets. This can include television series, films, and games, all related to the same product.

A prime example of this model can be seen with Rick and Morty, which has become a global sensation thanks to getting in front of several different demographics. Along with the television series, there are numerous games. These include Pocket Mortys and Rick and Morty: Virtual Rick-ality. Online casinos are also a great place to have a presence, and the Rick and Morty slot game is a much-loved offering that stands out in bustling lists of titles.

Ronaldo could seek to commission some games for various platforms, along with a movie about his life. Each different offering in the franchise could serve to boost the reputation of the others.

Could Ronaldo go into management?

One option for Ronaldo to stay as the face of football for another few decades would be to go into management and try to become the best in that field as well. This is something that you could imagine someone as competitive as Ronaldo doing, as he has a fierce passion for winning.

Ronaldo may want to pursue management so he can try to do one better than his former Manchester United teammate, Wayne Rooney. Rooney is currently managing D.C United in the MLS, but he hopes that this will act as a springboard for higher profile roles in the future.

It’s time to get used to the fact that Ronaldo’s career is winding down. It will be interesting to see how he keeps the legendary CR7 brand alive when he’s no longer the centre of attention in the footballing world.

What other business ventures could Ronaldo pursue to boost his CR7 brand?