Home of football statistics and historyTo most people in the UK, football is more than a sport. It is already a culture that attracts millions of fans, players, and sponsors. One of the most lucrative sources of sponsorship for football clubs is the casino industry, which has been investing heavily in the sport for decades. Casino sponsorships are not only a way for the best casino sites to promote their brands and services, but also a way for football clubs to generate revenue, enhance their reputation, and attract new fans. In this article, we will explore some of the biggest casino sponsorships in UK football and how they benefit both parties.
Betway and West Ham United
One of the longest-running and most successful casino sponsorships in UK football is the partnership between Betway and West Ham United. The online gambling company has been the main shirt sponsor of the London club since 2015, and has extended its deal until 2025 for a reported £10 million per year.
The sponsorship has helped West Ham United to compete in the Premier League, the most popular and lucrative football league in the world. It has also helped Betway to increase its brand awareness and customer base, especially in the UK and Europe. Betway offers a range of online gambling products, including sports betting, casino games, bingo, and poker.
Dafabet and Celtic
Another prominent casino sponsorship in UK football is the one between Dafabet and Celtic. The Asian online gambling company has been the main shirt sponsor of the Scottish club since 2016, and has renewed its deal until 2025 for a reported £8 million per year.
The sponsorship has helped Celtic to dominate the Scottish Premiership, the top tier of Scottish football. It has also helped Dafabet to expand its global presence and reach new markets, especially in Europe and Africa. Dafabet offers a variety of online gambling products, such as sports betting, casino games, live dealer games, and virtual sports.
Mansion and AFC Bournemouth
A major casino sponsorship in UK football is the one between Mansion and AFC Bournemouth. The online gambling company has been the main shirt sponsor of the south coast club since 2015, and has extended its deal until 2022 for an undisclosed amount.
The sponsorship has helped AFC Bournemouth to establish itself in the Premier League, the highest level of English football. It has also helped Mansion to boost its brand recognition and reputation, especially in the UK and Asia. Mansion offers a wide range of online gambling products, such as sports betting, casino games, live casino games, and poker.
32Red and Rangers FC
32Red is a popular online casino that sponsors Rangers FC. The deal, which is worth around £7 million over three years, sees 32Red’s logo on the front of Rangers’ shirts. The partnership between the two companies is particularly interesting, as it has been in place since 2014, and was renewed in 2017. As well as sponsoring Rangers, 32Red also sponsors a number of other football clubs, including Leeds United and Derby County. The sponsorship deal has not been without controversy, with some people arguing that it normalises gambling and makes it more accessible to young people. However, the deal has been a valuable source of income for Rangers FC.
Conclusion
The casino sponsorships in UK football have become a significant source of income for many of the top football clubs in the country. Online casinos and betting sites such as MansionBet, Betway, 32Red, and Dafabet have all signed lucrative deals with football clubs, which have brought in millions of pounds in revenue.
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