Shifting Sponsorship Trends in Football 2026: A New Era After the Fall of Gambling Deals
A while back, many clubs were able to promote gambling sites. The 2026 football sponsorship version is different, and we can see many changes. For instance, in the UK, the ban states that there must be no gambling-related logos on the front of the players’ shirts. In Spain, gambling ads are completely banned. In 2020, about 40% of Premier League clubs had gambling-related sponsors. In the mid-2010s, this figure generally ranged from roughly 35–60%, and in the 2020s, it has hovered…
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