Recent Blogs Posts

Football sponsorships: How EPL teams make money

The EPL is one of the most popular football leagues in the world. It is also a hotbed for some of the most lucrative and high profile sponsorship deals in the sports world. These sponsorships provide essential financial support to clubs and create a global marketing platform for brands. In this article, we will explore some of the biggest football sponsorships in the EPL and the clubs involved. 1.     The Premier League sponsorship Historically, the league title has been sponsored…
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The biggest casino sponsorships in UK football

To most people in the UK, football is more than a sport. It is already a culture that attracts millions of fans, players, and sponsors. One of the most lucrative sources of sponsorship for football clubs is the casino industry, which has been investing heavily in the sport for decades. Casino sponsorships are not only a way for the best casino sites to promote their brands and services, but also a way for football clubs to generate revenue, enhance their…
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Germany’s biggest football rivalries

Much like many other major leagues around the world, the German Bundesliga boasts plenty of extremely heated football rivalries. Without further ado, let’s look at some of the biggest rivalries in Germany, starting with one which is a little different to other football rivalries. Borussia Dortmund vs Bayern Munich While many rivalries in football have their roots in geographical proximity or political differences, this is not the case between Dortmund and Bayern. Der Klassiker is purely about footballing dominance, with…
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Predictions for each match of the tenth week of the EPL 2023/24

With the season well underway, the competition has already brought us moments of brilliance, surprise victories, and last-minute goals. Week 10 promises to continue this trend. In this piece, we'll predict the outcomes of each game in the forthcoming week 10, accompanied by in-depth insights provided by the list of football predictions from the best analysts, and give you a glimpse of what to expect in this exciting week of English football. The EPL so far this season So far…
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The influence of VAR decisions on football match outcomes

Technology is changing how decisions are made in sports. In football, the Video Assistant Referee (VAR) system helps referees make better calls during matches. Before VAR, referees sometimes made mistakes, but now, with the help of video replays, they can double-check their decisions.  Research shows that VAR has reduced mistakes by a vast 80%. However, it hasn't changed how often penalties are given. The International Football Association Board (IFAB), says that only 1.1% of VAR decisions are wrong, while 7%…
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Euro 2024: Who has qualified and how do the play-offs work?

The picture for the 2024 European Championship is a little clearer after the latest round of qualifiers, with nine teams now guaranteed to play in the tournament. Another 15 spots are still up for grabs and some of Europe’s biggest nations are among the teams sweating on whether they will progress to Germany. England have no such headaches after securing their place this week, and they are now the outright favourites with online bookmakers to lift the trophy. Euro 2024…
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VR, AR and the metaverse on track to revolutionise fan engagement in football

Professional football has undergone some seismic changes during the 21st century, with technology transforming how fans engage with the world’s most popular sport. If you are supporter aged over 50 in England, you will remember the days when going to the stadium on matchday was the primary way you kept in touch with your favourite team. While highlights shows on television, radio commentaries and daily newspapers provided added connections to the sport, the options were limited. The launch of the…
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Neymar is currently under fire for his poor performance for Brazil

There’s no denying Neymar is one of the biggest “ifs” in football’s history. His talent at a young age was unlike anything we’ve seen before. After his success in Sao Paolo, he went on to win numerous major trophies in Barcelona. He was even part of one of the deadliest attacking trios – MSN (Messi, Suarez, Neymar). However, since he decided to leave Barcelona to join PSG in 2017 for a record-breaking sum, his career has been on a somewhat…
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The rise of the false nine and its impact on modern football

Football, a game where passion meets strategy, has always celebrated its traditional strikers - those goal-hungry forwards waiting to convert every chance. But as tactics have evolved, so has this famed role. Welcome the "False Nine", a departure from the norm. Instead of leading the line, these players drift deeper, confounding opponents and redefining attack dynamics. While its inception dates back to legends like Nándor Hidegkuti, it was superstars like Lionel Messi who truly popularized it, turning it into an…
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Can Premier League stalwarts Everton avoid relegation in 2024?

Everton have never won the Premier League. Nevertheless, they’ve appeared in England’s top flight every year of the league’s existence. The men in blue are a recognisable part of the furniture. And their tussles with bitter rivals Liverpool have produced some legendary matches. Last season it seemed unthinkable that The Toffees could be relegated to the English Championship. But it nearly happened. And they’re one of the favourites to be fighting for the drop again. Can they avoid a calamitous…
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