Home of football statistics and historyHow sponsorship impacts football clubs
Have you ever wondered why there is so much corporate sponsorship from brands that don’t, on the surface, have anything to do with football? Before we get into that, let’s have a quick look at how this multi-million-pound industry began. In the UK, the history of sponsoring football took off in the 1970s when brewer Watney Mann helped finance the Watney Cup. At the same time, the Ford Motor Company paid for the Ford Sporting League and oil giants Texaco followed suit with…
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