Real Betis are set for a thrilling season in 2019/20, with plenty for fans to get excited about both on and off the field.
Rubi is an exciting appointment as head coach as the club aims to build on a slightly disappointing 10th place finish in La Liga last term.
A new sponsorship agreement with easyMarkets is also a positive development, with the firm recently linking up with Betis on a three-year deal.
The online finance broker believes that the agreement will prove hugely beneficial to both parties, helping to increase brand exposure in Europe and Asia.
The firm joined forces with Betis ahead of what is a hugely important campaign for the club. Read on as we assess their chances of success.
New signings aiming to fire Betis into Europe
Betis have been busy during the summer transfer window, with the club sanctioning plenty of incoming and outgoing moves.
Nabil Fekir and Borja Iglesias are undoubtedly the most notable signings, joining Betis from Lyon and Espanyol respectively.
Fekir had previously been linked with the likes of Liverpool and Arsenal, so his £17.8 million move to Betis came as something of a surprise.
However, his link-up with Iglesias looks exciting on paper and could be the spark the club needs to grab a European qualification spot this season.
Rubi shuffles his pack
In addition to signing Fekir and Iglesias, the new Betis boss has set about building a squad capable of challenging towards the top end of the table.
Alfonso Pedraza has joined on loan from Villarreal, while Emerson, Juanmi, Alex Moreno and Dani Martin are other notable arrivals.
Betis were unable to hang on to last season’s top scorer Giovani Lo Celso, with the Argentinian joining Tottenham Hotspur on a season-long loan with an option to buy.
Pau Lopez and Junior Firpo have also left Betis, but their overall transfer business appears to have left Rubi with a slightly stronger squad.
Betis fancied to put tough start behind them
Betis were unfortunate not to take a point from their first match, with a last-minute goal handing Valladolid a surprise 2-1 victory on the opening weekend.
Rubi’s side performed with credit in their second game, taking an early lead before going down 5-2 against a classy looking Barcelona team.
However, Betis scored two brilliant goals and caused the reigning champions plenty of problems during the game.
With a favourable run of fixtures to come, Betis are fancied to start climbing the table and it would be no surprise to see them challenging for Europe as the season progresses.